Category Archives: marketing

Connecticut’s One-Stop Service Increases Enrollment and Retention

WCET has long been a champion of e-learning consortia, multi-institution efforts to partner to do more together than can be done by an individual campus. Today we feature one of them. In the past, the Connecticut Distance Learning Consortium (CTDLC) has reported on its multi-campus e-tutoring program, which has been replicated elsewhere. In 2015 they […]

University of Nebraska System Makes Its Website Marketing Online Offerings Sing

Thank you to WCET members University of Nebraska and Ranku for today’s post. The University of Nebraska Online Worldwide was seeking a solution for a user-friendly web tool enabling prospective students to search the offerings of the four system institutions. They picked Ranku, a Wiley Brand, as the solution to best fit their needs. Enjoy […]

Behind the Curtain: Lessons from a Modern Digital Marketer

Higher education has undergone a dramatic shift over the last 10 years, and so too has the world of marketing. In 2014, the Harvard Business Review stated that it could not think of another discipline that had evolved so quickly, except for possibly information technology. Those of us in higher education marketing, then, are at […]

Attracting Returning Adults: The Right Messaging Helps You Do the Right Thing

If you talk to an academic advisor about degree completion for any period of time, you will hear heartbreaking stories of the students who “got away” (students who got close to the goal of graduation but had to stop for a variety of reasons). More than likely, the advisor has reached out to these near […]

Limited Time Offer!: Using Retail Marketing Tactics to Get Adults Back to College

Connecticut’s innovative new program to attract students with some credits, but no degree has had amazing success in grabbing the attention of its target audience.  Thank you to Ed Klonoski, President of Charter Oak State College, who describes “Go Back to Get Ahead,” which started only a few weeks ago. Russ Poulin I am here […]

Ratings and Rankings Game, Part 1: Postsecondary Institutional Ratings System

February 12, 2014 Hooray!  College football in the United States is finally doing away with the Bowl Championship System (BCS) to anoint a national champion.  Meanwhile, a mania remains for ratings and ranking systems of collegiate performance in academics, financial aid administration, and employment of graduates.  I can understand the need for gauging performance, but […]

Partnering to Better Serve Adults

Our colleague from across the building, Patrick Lane, joins the Frontiers blog today to share the resources from the recent meeting of the Adult College Completion (ACC) Network.  The ACC Network aims to unite organizations and agencies working to increase college completion by adults with prior college credits but no degree in a collaborative learning […]

Morphing Virtual into Reality – Building the “Virtual College”

Last fall, I had the pleasure of meeting President Lee Lambert and Ann Garnsey-Harner of Shoreline Community College after they presented on their ambitious plans to create a virtual college.  I was taken by the visionary leadership of President Lambert and the yeoman’s (yeoperson’s?) work of Ann Garnsey-Harter in using an open, inclusive planning process […]